Supporting Strategies
“Can a franchise-based outsourced bookkeeping model become the back-office financial operating layer for thousands of US SMBs without building any proprietary fintech infrastructure?”
Founded2004
HQBoston, MA, USA
FoundersLeslie Jorgensen
IndustryHorizontal SaaS / Accounting
The story
Founded in 2004 by Leslie Jorgensen as a local Boston bookkeeping boutique, Supporting Strategies pivoted to a franchise model in 2013, allowing locally owned and operated offices to deliver outsourced bookkeeping, controller, and operational support services nationally under a standardized, technology-enabled model. The company positions itself as a 100% U.S.-based, community-rooted alternative to offshore bookkeeping services, leveraging cloud tools (QuickBooks, BILL, and others) rather than building proprietary finance infrastructure.
Last 12 months
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Product timeline
2004
Leslie Jorgensen founded Supporting Strategies in Greater Boston, MA as an outsourced bookkeeping and operational support services firm.· pivot
2013
Supporting Strategies launched a national franchise model to scale community-based bookkeeping and accounting services across the US.· pivot
2021
Recognized by FlexJobs as a top 100 company for remote work opportunities; expanded virtual service model nationally.· pivot
The stack
Accounting
Accounting gap: minor