Superbook Sports
“Can an iconic Las Vegas land-based sportsbook brand successfully compete in the US online/mobile sports betting market against well-funded national operators?”
Founded1993
HQLas Vegas, Nevada, USA
IndustryFintech / Sports Betting
The story
Founded in 1993 as a flagship land-based sportsbook at Westgate Las Vegas, SuperBook Sports attempted a major digital expansion from 2020 to 2024, launching mobile apps in Colorado, New Jersey, and several other states and integrating payments infrastructure via Paysafe. However, following competitive pressure in a crowded US online sports betting market, SuperBook shut down its mobile app in all states except Nevada by July 2024, effectively retreating to its core Las Vegas physical sportsbook operation.
Product timeline
1993
Founded as a sports book operation, anchored at the Westgate Las Vegas Resort & Casino (formerly Las Vegas Hilton), becoming one of the largest and most iconic sportsbooks in the US.· pivot
2020
Launched online/mobile sports betting in Colorado, one of the first states to legalize sports wagering, marking the start of digital expansion under the SBOpco LLC operating entity.· banking
2021
Expanded online sportsbook to New Jersey and integrated Paysafe's payments platform, enabling a comprehensive suite of deposit and withdrawal methods for players in CO and NJ.· banking
2024
Shut down its mobile app in every U.S. state except Nevada as of July 22, 2024, significantly contracting its digital sports betting footprint.· pivot
The stack
2 layers disclosed in Superbook Sports’s embedded-finance stack
Payments / PSP
Paysafe
Banking / BaaS
in the full report
Accounting gap: none
1 more provider across 1 layer, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.