Super
“Can a travel-deal app evolve into a full savings super app by embedding credit, cashback, and financial tools for cost-conscious American consumers?”
Founded2016
HQSan Francisco, CA, USA
FoundersHussein Fazal, Henry Shi
Total raised~$170M+
Latest roundSeries C, April 2023
IndustryFintech / Consumer banking
The story
Founded in 2016 as SnapTravel, a messaging-first hotel booking platform, the company pivoted in 2021 to become Snapcommerce with broader e-commerce ambitions. In 2022 it rebranded again as Super.com and launched SuperCash — a cashback credit-building card — marking its entry into embedded fintech. By 2023 it was positioning itself as a WeChat-style super app for savings-focused American consumers, combining travel deals, retail cashback, and credit access under one platform.
Last 12 months
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Product timeline
2016
Founded as SnapTravel; launched hotel deal booking via SMS and WhatsApp.· pivot
2021
Rebranded from SnapTravel to Snapcommerce and raised $85M Series B, signaling broader commerce ambitions.· pivot
2022
Rebranded to Super.com and launched SuperCash, a cashback card enabling users to build credit.· card
2023
Raised $85M Series C and pivoted toward an all-in-one savings super app targeting everyday Americans across travel, shopping, and fintech.· pivot
The stack
Accounting gap: none