“Can a small ISO differentiate on local service and rate guarantees to capture SMB merchant services share as a Deluxe-branded reseller?”
Founded in 2017 as a nationwide merchant services provider targeting small to medium-sized businesses, Sundance Payment Solutions operates under the Deluxe Corporation umbrella (branded 'Sundance Payment Solutions by Deluxe'). The company resells and distributes payment processing hardware and software solutions — including terminals from Dejavoo, PAX, and Ingenico — alongside virtual terminal and online payment capabilities via PayTrace and FirstPay.Net. Its core value proposition is a Best Rate Guarantee backed by Fifth Third Bank as its acquiring partner, positioning itself as a full-service ISO rather than building proprietary payment infrastructure.
Sundance Payment Solutions processes payments through Fifth Third Bank (acquiring).
Sundance Payment Solutions is founded in 2017 and headquartered in Fort Worth, Texas, United States.
Get a read on where your own stack stands against Sundance Payment Solutions and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.