Sundance Payment Solutions
“Can a small ISO differentiate on local service and rate guarantees to capture SMB merchant services share as a Deluxe-branded reseller?”
Founded in 2017 as a nationwide merchant services provider targeting small to medium-sized businesses, Sundance Payment Solutions operates under the Deluxe Corporation umbrella (branded 'Sundance Payment Solutions by Deluxe'). The company resells and distributes payment processing hardware and software solutions — including terminals from Dejavoo, PAX, and Ingenico — alongside virtual terminal and online payment capabilities via PayTrace and FirstPay.Net. Its core value proposition is a Best Rate Guarantee backed by Fifth Third Bank as its acquiring partner, positioning itself as a full-service ISO rather than building proprietary payment infrastructure.