Suby
“Can a French merchant-of-record + payment orchestration layer beat Stripe on cost and beat crypto-native tools on legitimacy by unifying cards and stablecoins with USDC payouts?”
HQParis, France
FoundersGaspard L. (Co-Founder), Erwan G. (CTO & Co-Founder)
IndustryInfrastructure / Payments
The story
Suby is a French startup (Suby SAS, Paris) building a payment orchestration layer that unifies card, wallet, bank and stablecoin payments behind a single API and merchant-of-record model. It positions explicitly as an alternative to Stripe, Lemon Squeezy, Polar, Whop and PayPal for international/creator businesses that want USDC settlement and flat pricing. Suby is not a bank — all regulated activity (acquiring, tax remittance, custody) is delegated to licensed third-party partners it does not publicly name.
Last 12 months
Product timeline
2025
Suby SAS launches payment orchestration layer with card + stablecoin acceptance and merchant of record model· launch
2026
Reports 800+ merchants, $100K volume processed, 40+ countries, positioning as Stripe/Whop/Lemon Squeezy alternative· growth
The stack
2 layers disclosed in Suby’s embedded-finance stack
Payments / PSP
Suby Payments (self-operated orchestration)
FX & payouts
in the full report
Accounting gap: significant
1 more provider across 1 layer, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.