“Can a French merchant-of-record + payment orchestration layer beat Stripe on cost and beat crypto-native tools on legitimacy by unifying cards and stablecoins with USDC payouts?”
Suby is a French startup (Suby SAS, Paris) building a payment orchestration layer that unifies card, wallet, bank and stablecoin payments behind a single API and merchant-of-record model. It positions explicitly as an alternative to Stripe, Lemon Squeezy, Polar, Whop and PayPal for international/creator businesses that want USDC settlement and flat pricing. Suby is not a bank — all regulated activity (acquiring, tax remittance, custody) is delegated to licensed third-party partners it does not publicly name.
Suby processes payments through Suby Payments (self-operated orchestration).
Suby uses Suby (in-house unified balance + FX) for FX and cross-border payouts.
The Embedded Finance Index 2026 maps 2 layers in Suby's stack: Payments / PSP (Suby Payments (self-operated orchestration)); FX & payouts (Suby (in-house unified balance + FX)).
Suby was founded by Gaspard L. (Co-Founder) and Erwan G. (CTO & Co-Founder) and is headquartered in Paris, France.
Get a read on where your own stack stands against Suby and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.