← State of Embedded Finance 2026

StashAway

Can a Singapore-licensed robo-advisor scale into a full-spectrum digital wealth platform across Asia by layering cash, private markets, and treasury products on top of passive investing?

Founded2016
HQSingapore
Total raised~$61.4M (as of April 2021)
Latest roundSeries D, 2021
IndustryFintech / Investment
The story

Founded 2016 in Singapore as a robo-advisor for Asian retail investors. Expanded from passive index ETF portfolios into cash-management (StashAway Simple), private markets (Private Credit via Hamilton Lane, Private Infrastructure), and corporate treasury solutions. Operates as a licensed asset manager rather than a banking/payments platform — its 'embedded finance' surface is thin because client cash sits in third-party trust/custodian accounts (DBS, Saxo, HSBC HK).

Last 12 months
Product timeline
2016
Asia Wealth Platform Pte Ltd incorporated in Singapore· pivot
2017
Received MAS Capital Markets Services license (CMS100604) for fund management· banking
2021
Surpassed $1B AUM; raised $25M Series D led by Sequoia Capital India· banking
2021
Operating in Singapore, Malaysia, UAE, Hong Kong; preparing Thailand launch· pivot
Regulated entities
Capital Markets Services License (Fund Management)
Singapore (MAS) · 2017
Asia Wealth Platform Pte Ltd
Securities and Futures Commission License
Hong Kong (SFC)
StashAway Hong Kong
The stack
Lending
StashAway Private Credit (powered by Hamilton Lane — investment product, not a lending offering to customers)
Accounting gap: none