Stash_Case_Study.pdf

Stash started as an investing app aimed at making investing accessible to everyday consumers. It evolved into an all-in-one personal finance platform by adding a banking account and debit card — powered by Green Dot's BaaS infrastructure — enabling customers to spend, save, and invest from a single app. The Stock-Back® Card, which rewards users with fractional shares when they spend, became a signature product bridging the banking and brokerage layers.