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Sports Bet Montana

“Can Montana's government-operated lottery deliver a competitive digital sports-betting experience through third-party embedded finance and gaming platform infrastructure while maintaining full state regulatory compliance?”

Founded2020
HQHelena, Montana, USA
IndustryVertical SaaS / Sports Betting (Government Lottery)
The story

Sports Bet Montana is not a traditional startup but a government-operated digital brand launched under the Montana Lottery authority following the state's 2019 sports betting legislation. The Montana Lottery selected INTRALOT as its platform operator and subsequently integrated Paysafe for payment processing, enabling a full suite of deposit and withdrawal options for players. Sutton Bank is also listed as a banking partner in embedded finance infrastructure directories. The brand operates exclusively in Montana under strict state regulatory oversight.

Last 12 months
—
Product timeline
1987
Montana Lottery established by citizen referendum and began operations.· banking
2019
Montana legislature passed SB 330, creating the Montana Sports Betting Act and authorizing government-operated sports betting.· pivot
2020
Sports Bet Montana launched as the official digital sports-betting brand of the Montana Lottery, powered by INTRALOT's Orion platform.· pivot
2021
Paysafe announced as the payments partner for Sports Bet Montana, providing credit/debit card, Skrill USA digital wallet, and ACH payment methods via a single API.· banking
Regulated entities
1
regulatory licence held by Sports Bet Montana
Licence types, jurisdictions and registered entities are in the Embedded Finance Index report.
The stack
4 layers disclosed in Sports Bet Montana’s embedded-finance stack
Payments / PSP
Paysafe
Money movement
in the full report
Banking / BaaS
in the full report
Sponsor bank
in the full report
Accounting gap: none
3 more providers across 3 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.