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Sport Orthèse

Can a small French orthopedic e-commerce retailer capture professional healthcare and sports markets by layering installment payments, leasing, and loyalty programs onto a specialized product catalog?

Founded2013
HQMarseille, Provence-Alpes-Côte d'Azur, France
IndustryE-commerce / Retail
The story

Sport Orthèse was founded in 2013 as a French e-commerce retailer specializing in orthopedic equipment, sports compression, rehabilitation, and sports nutrition. The company operates both a B2C storefront and a dedicated B2B 'Espace Pros' portal offering professional discounts, installment payments, and equipment leasing via Grenke. It has remained a small niche retailer (~9 employees, ~$660K revenue) with embedded finance features limited to BNPL installment payments and Mollie-powered checkout.

Last 12 months
Product timeline
2013
Founded as a French e-commerce specialist in orthopedic and sports protective equipment.· pivot
2020
Legal mentions page last updated, confirming AWS as hosting provider and Marseille HQ.· pivot
The stack
Payments / PSP
Mollie
Lending
GrenkeEquipment leasing via Grenke (for B2B pros)Installment payment (2x, 3x, 4x) for consumersDeferred payment J+15 for consumersJ+30 pro payment by direct debit
Accounting gap: none