Sortly
“Can a mobile-first, photo-based inventory app become the system of record for SMB physical assets across blue-collar verticals?”
Founded2013
HQSan Francisco, CA, USA
Latest roundDebt - PPP ($151K)
IndustryHorizontal SaaS / Inventory Management
The story
Sortly began in 2013 as 'My Things - Where Are They' — a consumer-oriented item tracking app — and pivoted into a B2B SMB inventory management SaaS targeting construction, medical, warehouse, electrical, and other physical-inventory industries. Today it serves 15,000+ businesses with a mobile-first inventory app and a tiered subscription model. It is NOT an embedded finance company; payments processing is limited to subscription billing, and the only adjacent fintech surface is a QuickBooks Online connector and an Amazon Business US ordering integration.
Last 12 months
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Product timeline
2013
Founded as 'My Things - Where Are They', later rebranded to Sortly· pivot
The stack
2 layers disclosed in Sortly’s embedded-finance stack
Unified APIs
Accounting
in the full report
Accounting gap: minor
6 more providers across 1 layer, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.