“Can a mobile-first, photo-based inventory app become the system of record for SMB physical assets across blue-collar verticals?”
Sortly began in 2013 as 'My Things - Where Are They' — a consumer-oriented item tracking app — and pivoted into a B2B SMB inventory management SaaS targeting construction, medical, warehouse, electrical, and other physical-inventory industries. Today it serves 15,000+ businesses with a mobile-first inventory app and a tiered subscription model. It is NOT an embedded finance company; payments processing is limited to subscription billing, and the only adjacent fintech surface is a QuickBooks Online connector and an Amazon Business US ordering integration.
Sortly integrates with QuickBooks Online, Amazon Business US, Slack, Microsoft Teams, Webhooks and Sortly Public API.
The Embedded Finance Index 2026 maps 2 layers in Sortly's stack: Unified APIs (Apideck); Accounting (QuickBooks Online, Amazon Business US, Slack, Microsoft Teams and 2 others).
Sortly is founded in 2013 and headquartered in San Francisco, CA, USA.
Get a read on where your own stack stands against Sortly and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.