“Can a digital food-distribution platform for Italian restaurants become the all-in-one procurement and financial OS for the HoReCa sector?”
Founded in 2017, Soplaya digitised the fragmented HoReCa supply chain in Italy, allowing restaurants to consolidate orders from hundreds of artisan and branded food producers into a single click, one delivery and one monthly invoice. The company has progressively embedded B2B financial services — most notably working-capital financing via finmid — to move beyond logistics into becoming the financial and operational OS for Italian restaurant operators.
Soplaya's lending and capital products are provided by Finmid.
Soplaya is founded in 2017 and headquartered in Udine, Italy.
Soplaya has raised $24.67M in total (latest round: Series A-II, ~2024).
Get a read on where your own stack stands against Soplaya and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.