Soplaya
“Can a digital food-distribution platform for Italian restaurants become the all-in-one procurement and financial OS for the HoReCa sector?”
Founded2017
HQUdine, Italy
Total raised$24.67M
Latest roundSeries A-II, ~2024
IndustryVertical SaaS / Restaurants
The story
Founded in 2017, Soplaya digitised the fragmented HoReCa supply chain in Italy, allowing restaurants to consolidate orders from hundreds of artisan and branded food producers into a single click, one delivery and one monthly invoice. The company has progressively embedded B2B financial services — most notably working-capital financing via finmid — to move beyond logistics into becoming the financial and operational OS for Italian restaurant operators.
Product timeline
2017
Soplaya founded in Udine, Italy as a digital procurement platform for the HoReCa (Hotel/Restaurant/Café) sector.· pivot
2022
Platform scaled to consolidate multiple supplier orders into a single delivery and invoice, simplifying food and non-food procurement for restaurants.· banking
2024
Raised approximately $7M in a Series A-II round, bringing total funding to ~$24.67M.· acquisition
The stack
Lending
FinmidWorking capital / B2B embedded lending for HoReCa buyers
Accounting gap: significant