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Soci

“Can an AI agent workforce replace the local marketing team at every multi-location brand?”

Founded2012
HQWest Hollywood, CA, USA (originally San Diego)
FoundersAfif Khoury
Total raisedunknown
Latest roundSeries D, 2021 ($80M)
IndustryVertical SaaS / Marketing
The story

SOCi was founded in 2012 as a co-marketing cloud for multi-location enterprises managing social, search and review platforms across hundreds or thousands of stores. After scaling through Series C (2019) and Series D (2021), the company pivoted into AI-first positioning with Genius AI and Genius Agents — branding itself as an AI-powered digital workforce for local marketers. SOCi is a pure marketing SaaS company with no embedded finance footprint disclosed.

Last 12 months
—
Product timeline
2012
SOCi founded as a localized marketing platform for multi-location brands· pivot
2019
Raised $12M Series C to scale multi-location social management· pivot
2021
Raised $80M Series D for localized marketing platform· pivot
2025
Rebranded around Genius AI and Genius Agents — AI-powered digital workforce for multi-location marketing· pivot
The stack
0 layers disclosed in Soci’s embedded-finance stack
Accounting gap: none

Soci — frequently asked

Who founded Soci?

Soci was founded by Afif Khoury and is founded in 2012, headquartered in West Hollywood, CA, USA (originally San Diego).

How much funding has Soci raised?

Soci has raised unknown in total (latest round: Series D, 2021 ($80M)).

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