Soci
“Can an AI agent workforce replace the local marketing team at every multi-location brand?”
Founded2012
HQWest Hollywood, CA, USA (originally San Diego)
FoundersAfif Khoury
Total raisedunknown
Latest roundSeries D, 2021 ($80M)
IndustryVertical SaaS / Marketing
The story
SOCi was founded in 2012 as a co-marketing cloud for multi-location enterprises managing social, search and review platforms across hundreds or thousands of stores. After scaling through Series C (2019) and Series D (2021), the company pivoted into AI-first positioning with Genius AI and Genius Agents — branding itself as an AI-powered digital workforce for local marketers. SOCi is a pure marketing SaaS company with no embedded finance footprint disclosed.
Last 12 months
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Product timeline
2012
SOCi founded as a localized marketing platform for multi-location brands· pivot
2019
Raised $12M Series C to scale multi-location social management· pivot
2021
Raised $80M Series D for localized marketing platform· pivot
2025
Rebranded around Genius AI and Genius Agents — AI-powered digital workforce for multi-location marketing· pivot
The stack
0 layers disclosed in Soci’s embedded-finance stack
Accounting gap: none