“Can a UK workplace pension administrator become the global cloud-native infrastructure layer for retirement savings — selling both the technology platform (Keystone) and operating the assets (Master Trust)?”
Founded in 2015 as a UK workplace auto-enrolment pension provider, Smart Pension evolved from a compliance-focused pension administration tool into a global retirement savings technology platform. The company built 'Keystone', a cloud-native workplace retirement savings platform, and expanded internationally to serve governments and financial service partners. By 2023, Smart had grown its Master Trust into one of the UK's largest, and pivoted its positioning from domestic pension provider to B2B retirement infrastructure business, selling technology globally while also managing assets domestically.
Smart Pension is founded in 2015 and headquartered in London, UK.
Smart Pension has raised ~$300M+ in total (latest round: Series E, May 2023).
Get a read on where your own stack stands against Smart Pension and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.