“Can a CBB-licensed card-processing and payment infrastructure subsidiary of Bahrain's national financial network become the dominant outsourced card programme manager for banks across the MEA region?”
SINNAD was established as a payments and card-processing infrastructure company in Bahrain, operating as a subsidiary of The BENEFIT Company. It is licensed by the Central Bank of Bahrain and has positioned itself as an end-to-end card management and transaction processing outsourcer for banks across the MEA region. Its embedded finance angle is the outsourced card programme management model — enabling financial institutions to launch and operate Debit, Credit, Prepaid, and instalment card products without building their own processing infrastructure.