Singlife
“Can a Singapore life insurer become a lifestyle financial-services brand by embedding insurance into payments, rewards, and SME ecosystems?”
Founded2014
HQSingapore
Latest roundAcquired by Sumitomo Life
IndustryFintech / Insurtech
The story
Singlife is a Singapore-based homegrown life insurer that pivoted from pure life insurance into an embedded-finance lifestyle play with the launch of the Singlife Account (a life-insurance-wrapped Visa debit account) in 2020. After merging with Aviva Singapore and being acquired by Sumitomo Life, the company has refocused on insurance distribution via ecosystem partnerships (CIMB, KPay, CrediLinq, Heymax, Fluid) — positioning insurance as embedded, lifestyle-rewarded, and SME-distributed rather than a standalone product.
Last 12 months
Product timeline
2017
Singlife launches as a digital-first life insurer in Singapore.· banking
2020
Launched the Singlife Account — a life insurance plan paired with a Visa debit card and mobile app.· card
2020
Merger with Aviva Singapore creating Singlife with Aviva.· acquisition
2024
Acquired by Sumitomo Life; completed all-in migration to AWS.· acquisition
2025
Launched PROPEL shared services platform for financial advisory firms; joined CIMB SME Resilience Circle.· pivot
2026
MUFG SGD 550M bilateral financing facility to optimise capital structure post-Sumitomo Life acquisition.· lending
Regulated entities
Life Insurance License (MAS)
Singapore (MAS)
Singapore Life Ltd.
Financial Adviser License
Singapore (MAS)
Singlife Financial Advisers Pte. Ltd.
Capital Markets Services License
Singapore (MAS)
Navigator Investment Services Limited
The stack
Payments / PSP
Banking / BaaS
Card issuing
Lending
FX & payouts
Accounting gap: none