Singapura Finance
“Can a legacy Singapore finance company modernise its consumer and SMB banking stack through embedded-finance partnerships without acquiring its own fintech infrastructure?”
Founded1969
HQ150 Cecil Street, Singapore 069543
IndustryFintech / SMB banking
The story
Founded in 1969 as a traditional Singapore finance company offering savings, loans, and deposit products. In 2019–2020, Singapura Finance pivoted toward digital banking by partnering with MatchMove Pay to launch the Vivid Prepaid Mastercard — the first prepaid card linked to a savings deposit account in Singapore — using MatchMove's Banking-as-a-Service platform. In 2021, the company deepened its digital transformation by engaging Tagit to enhance its SFL Go digital banking services, signalling a shift from branch-centric operations toward app-first delivery.
Last 12 months
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Product timeline
1969
Singapura Finance Ltd founded as a licensed finance company in Singapore.· banking
2019
Partnered with MatchMove Pay to launch the Vivid Prepaid Mastercard and linked e-wallet, the first prepaid card tied to a savings deposit account in Singapore.· card
2021
Selected Tagit to power digital banking transformation, enhancing its SFL Go internet banking platform.· banking
Regulated entities
Finance Company (MAS-regulated)
Singapore (MAS) · 1969
Singapura Finance Ltd
The stack
Payments / PSP
Banking / BaaS
Card issuing
Lending
Mortgage Loan (Commercial/Industrial Property)Equipment and Machinery FinanceMotor Vehicle LoanLand and Construction FinancingCommercial Vessel FinancingEnterprise Financing Scheme – SME Working Capital Loan (EFS-WCL)SME Fixed Assets Loan
Accounting gap: significant