Singapura Finance
“Can a legacy Singapore finance company modernise its consumer and SMB banking stack through embedded-finance partnerships without acquiring its own fintech infrastructure?”
Founded1969
HQ150 Cecil Street, Singapore 069543
IndustryFintech / SMB banking
The story
Founded in 1969 as a traditional Singapore finance company offering savings, loans, and deposit products. In 2019–2020, Singapura Finance pivoted toward digital banking by partnering with MatchMove Pay to launch the Vivid Prepaid Mastercard — the first prepaid card linked to a savings deposit account in Singapore — using MatchMove's Banking-as-a-Service platform. In 2021, the company deepened its digital transformation by engaging Tagit to enhance its SFL Go digital banking services, signalling a shift from branch-centric operations toward app-first delivery.
Last 12 months
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Product timeline
1969
Singapura Finance Ltd founded as a licensed finance company in Singapore.· banking
2019
Partnered with MatchMove Pay to launch the Vivid Prepaid Mastercard and linked e-wallet, the first prepaid card tied to a savings deposit account in Singapore.· card
2021
Selected Tagit to power digital banking transformation, enhancing its SFL Go internet banking platform.· banking
Regulated entities
1
regulatory licence held by Singapura Finance
Licence types, jurisdictions and registered entities are in the Embedded Finance Index report.
The stack
4 layers disclosed in Singapura Finance’s embedded-finance stack
Payments / PSP
MatchMove Pay (prepaid card issuing & e-wallet)
Banking / BaaS
in the full report
Card issuing
in the full report
Lending
in the full report
Accounting gap: significant
9 more providers across 3 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.