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Simon

“Can a CDP built on predictive AI become the connective tissue for enterprise marketing data activation at scale?”

Founded2015
HQNew York, New York, United States
Total raised$59M+
Latest roundSeries D
IndustryHorizontal SaaS / Marketing & Customer Data

The story

Founded in 2015 as a customer data platform (CDP) enabling enterprise marketers to segment and activate complex customer datasets, Simon Data has evolved toward AI-powered marketing orchestration, rebranding under the Simon AI moniker. The platform integrates with third-party SaaS tools via sub-processors like Stitch Data and leverages identity graph services from FullContact. Simon Data has not pursued an embedded finance product line; its infrastructure is squarely focused on marketing data workflows rather than payments, lending, or banking.

Last 12 months

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Product timeline

2015

Simon Data founded in New York as a customer data platform (CDP) for enterprise marketers, raising an $8M Series A.· pivot

2018

Raised $20M Series B led by Polaris Partners; customer base included Equinox, Venmo, and WeWork.· banking

2019

Raised $30M Series C led by Polaris Partners, doubling client count for two consecutive years.· pivot

2024

Rebranded product presence under Simon AI (simon.ai), emphasizing AI-driven marketing orchestration.· pivot

The stack

0 layers disclosed in Simon’s embedded-finance stack

Accounting gap: none

Simon — frequently asked

Where is Simon headquartered?

Simon is founded in 2015 and headquartered in New York, New York, United States.

How much funding has Simon raised?

Simon has raised $59M+ in total (latest round: Series D).

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