Shopping App
“Can a BNPL-native shopping app become the default consumer finance and discovery layer for online retail?”
IndustryFintech / Consumer banking
The story
The evidence identifies the target as Klarna's Shopping App — a consumer-facing application through which Klarna delivers its buy-now-pay-later and instalment payment products to end users shopping at online retailers. The app is the primary consumer distribution channel for Klarna's 'Pay in 3' product. Beyond this, the available evidence is insufficient to construct a fuller company narrative.
Last 12 months
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The stack
Accounting gap: none