Shift
“Can a single SME-focused fintech become the default credit and payments infrastructure for Australian small businesses by building proprietary data models for better credit decisioning?”
Founded2014
HQSydney, Australia
Total raisedAUD 35M+ (equity) + AUD 230M (ABS)
Latest roundSeries D, August 2024
IndustryFintech / Lending
The story
Founded in 2014 in Sydney, Shift has focused exclusively on the underserved Australian SME market, offering a suite of credit and payment products including business overdrafts, equipment finance, asset finance, and trade/invoice payment accounts. The company has deepened its proprietary data and credit-decisioning infrastructure rather than pivoting to new verticals, and the 2024 ABS and Series D reflect a capital-markets-driven growth strategy to scale lending volume.
Product timeline
2014
Shift founded in Sydney to provide credit and payment solutions for Australian SMEs.· lending
2024
Completed AUD 230M Asset Backed Securitisation in May, followed by AUD 35M Series D led by Peak XV Partners in August.· lending
The stack
2 layers disclosed in Shift’s embedded-finance stack
Lending
BusinessOverdraft (working capital / line of credit)Equipment Line (equipment financing in instalments)AssetFinance (asset purchase — vehicles, equipment, machinery)TradeAccount (invoice/trade payment financing)
Crypto
in the full report
Accounting gap: none
1 more provider across 1 layer, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.