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Sendcloud

Can a multi-carrier shipping platform become the financial and logistics OS for European e-commerce by embedding insurance and delivery intelligence directly into the merchant workflow?

HQEindhoven, Netherlands
IndustryVertical SaaS / E-commerce Logistics
The story

Sendcloud started as a multi-carrier label and shipping management tool for European e-commerce businesses. Over time it expanded from back-office label creation into a full shipping platform covering checkout delivery UX, tracking, returns, and shipping intelligence. The company added embedded insurance via Cover Genius to monetize the shipping transaction layer, moving toward becoming an end-to-end logistics OS for European online retailers.

Last 12 months
Product timeline
2019
Sendcloud B.V. operating as a multi-carrier shipping platform for European e-commerce, publishing first Terms of Processing under GDPR.· pivot
2022
Launched Checkout product to increase conversion with flexible delivery options; expanded to 8 European nations.· pivot
The stack
Insurance
Covergenius
Accounting
Exact OnlineOdooXentral
Accounting gap: minor