← State of Embedded Finance 2026

Select

Can a Snowflake optimization platform capture recurring revenue by embedding cost governance and financial controls directly into enterprise data workflows?

Founded2022
HQToronto, Ontario, Canada
Latest roundBuyout/LBO
IndustryVertical SaaS / Data & Analytics
The story

Select was founded in 2022 as a Snowflake-focused performance management platform, offering cost visibility, automated savings recommendations, and chargeback tooling for Snowflake customers. The company was subsequently acquired and now operates as a PE-backed subsidiary. Its embedded finance footprint appears minimal relative to its core data infrastructure product, though a known customer listing on MoonPay's case study site suggests some crypto on/off-ramp exposure.

Last 12 months
Product timeline
2022
Founded as a performance management platform for Snowflake data warehouse optimization.· pivot
2024
Acquired/merged; became an operating subsidiary of a private equity-backed parent.· acquisition
The stack
Crypto
MoonPay
Accounting gap: none