“Can transaction-level behavioral data from bank accounts be turned into actionable marketing intelligence that drives deposit growth and product cross-sell for financial institutions?”
Segmint was founded in 2007 as an analytics and marketing platform that ingests payment and transaction data from financial institutions to generate customer insights, segments, and targeted marketing campaigns. The platform processes core DDA/savings transactions, card processor data, ACH, bill pay, and digital banking events to help banks and credit unions identify product cross-sell opportunities and reduce customer acquisition costs. In March 2022, Segmint was acquired by Alkami Technology, a digital banking platform provider, integrating its data enrichment and segmentation capabilities into Alkami's broader digital banking offering. Separately, a distinct entity 'SegMint Collectibles, LLC' operates an NFT/collectibles marketplace under the segmint.io domain — this appears unrelated to the fintech analytics Segmint.
Segmint is founded in 2007 and headquartered in Akron, Ohio, USA.
Segmint has raised $28.68M in total (latest round: Acquired by Alkami Technology, March 28, 2022).
Get a read on where your own stack stands against Segmint and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.