“Can a UK custodian become the embedded-investments equivalent of Stripe — letting neobanks and consumer brands plug ISAs, SIPPs, and GIAs into their apps in months?”
Founded 2016 as a UK custody and investment-platform-as-a-service play to disrupt incumbent adviser platforms with cloud-native, API-first infrastructure. Acquired by Octopus in 2019, which has progressively increased its stake — culminating in founders departing in 2024 and Octopus signaling international expansion in 2025. Increasingly positions itself as the 'embedded investment platform' for neobanks and consumer brands looking to add wealth/SIPP wrappers, mirroring Octopus Energy's Kraken-style platform thesis but for investments.