“Can a sports media brand convert its engaged audience into a vertically integrated sportsbook user base at lower customer acquisition cost than pure-play betting rivals?”
Founded in 2012 as a digital-only spinout from Score Media, the company initially focused on the theScore sports news and statistics app. Beginning in 2019, it pivoted aggressively into real-money sports betting with theScore Bet, leveraging its large existing media audience as an acquisition funnel for its sportsbook. The company was acquired by Penn Entertainment in 2021, embedding it within a broader omnichannel gambling and entertainment strategy. It now operates as both a sports media property and a regulated sportsbook operator across multiple US and Canadian jurisdictions.
Score Media and Gaming discloses MVB Bank, Inc. as its banking provider, according to the Embedded Finance Index 2026.
Score Media and Gaming does not disclose a bank charter of its own; its banking services are provided through MVB Bank, Inc..
The Embedded Finance Index 2026 maps 2 layers in Score Media and Gaming's stack: Banking / BaaS (MVB Bank, Inc.); Sponsor bank (MVB Bank, Inc.).
Score Media and Gaming was founded by John S. Levy and is founded in 2012, headquartered in Toronto, Ontario, Canada.
Get a read on where your own stack stands against Score Media and Gaming and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.