Scalapay
“Can Scalapay become the default BNPL rail embedded across Southern European retail both online and in-store, while scaling its card-issuing infrastructure via Marqeta to unlock new merchant verticals?”
Founded in 2019 as a pure-play Buy Now, Pay Later platform targeting Europe's underdeveloped installment credit market, Scalapay grew rapidly in Southern Europe (Italy, France, Spain, Portugal) by offering zero-interest Pay-in-3/Pay-in-4 to consumers while paying merchants immediately. It expanded from online-only to in-store via the Marqeta virtual card partnership in 2023, and deepened its credit stack with institutional financing from the EIB in 2024–2025. The Lendismart partnership in 2025 signals a push to embed Scalapay as a rail within third-party POS lending platforms rather than only operating its own checkout widget.