“Can Samsung's device ubiquity allow it to evolve Samsung Wallet from a payment tokenization layer into a full-stack consumer and B2B financial services platform embedded in every Samsung device?”
Samsung Pay launched in 2015 as a device-bound mobile wallet leveraging both NFC and proprietary MST technology to replicate magnetic stripe card payments at any terminal. By 2022 it merged with Samsung Wallet to become a broader digital credential hub—encompassing payment cards, IDs, boarding passes, and loyalty cards—effectively pivoting from pure payments to an all-in-one wallet OS. The embedded finance angle deepened in 2025 when Samsung began layering its own BNPL installment options directly onto existing credit cards and partnered with Slope for B2B deferred payment terms at Samsung Business checkout, signaling ambitions beyond wallet tokenization into credit origination.