Samsara
“Can a vertical IoT platform become the full operational OS for physical industries — combining telematics, safety, compliance, and embedded financing — to capture spend across every fleet kilometer?”
Founded2015
HQSan Francisco, CA, USA
IndustryVertical SaaS / Fleet Management & IoT
The story
Founded in 2015, Samsara built its business as a vertical IoT/telematics platform serving fleet operators and physical-operations companies. After going public in 2021 (NYSE: IOT), the company expanded its ecosystem with an App Marketplace and began layering embedded finance via Samsara Capital Finance — a proprietary financing arm providing equipment and software financing to customers. Vartana publicly lists Samsara as a customer, suggesting Samsara may also leverage third-party vendor-financing technology in its sales workflows.
Last 12 months
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Product timeline
2015
Samsara founded as a connected operations / IoT platform for fleet management and physical operations.· pivot
2021
Samsara went public on NYSE under ticker IOT.· ipo
2023
Launched Samsara Capital Finance, an in-house financing arm offering monthly/quarterly/annual payment plans for hardware and software.· lending
The stack
2 layers disclosed in Samsara’s embedded-finance stack
Lending
vartanaSamsara Capital Finance (equipment & software financing)Monthly/quarterly/annual payment plans for hardware and software
Accounting
in the full report
Accounting gap: minor
1 more provider across 1 layer, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.