Salesflare
“Can a lightweight, automated CRM win the SMB B2B sales market by eliminating manual data entry and embedding deeply into existing business tool ecosystems?”
HQAntwerp, Belgium
Latest roundSeed
IndustryVertical SaaS / CRM
The story
Salesflare was founded as a simple yet powerful CRM for small and medium-sized businesses selling B2B, headquartered in Antwerp, Belgium. The product differentiates itself by automating data collection from email, calendar, and LinkedIn rather than requiring manual input. The company has remained small (1–10 employees per Crunchbase) at seed stage, focused on the SMB sales automation niche with an integration-heavy ecosystem built on top of Apideck's Unified APIs.
Last 12 months
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The stack
3 layers disclosed in Salesflare’s embedded-finance stack
Payments / PSP
Unified APIs
in the full report
Accounting
in the full report
Accounting gap: minor
2 more providers across 2 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.