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Ryft

“Can a UK-native, FCA-licensed marketplace payments processor capture European platforms underserved by Stripe Connect and Adyen?”

Founded2019
HQLondon, England, United Kingdom
FoundersRichard, Alex, Sadra
Total raised£25.7M
Latest roundSeries B (£20M, 2026)
IndustryInfrastructure / Payments

The story

Ryft began as Butlr, a marketplace mobile-ordering app whose founders hit the ceiling of relying on Checkout.com for payment processing. They pivoted to build their own FCA-authorised payment institution purpose-built for marketplaces, positioning Ryft as a UK-native Stripe Connect / Adyen for Platforms / Mangopay alternative with built-in split payments, escrow, and PSD2-compliant fund flows.

Last 12 months

2025-04

Ryft raises £5.7M to expand embedded payments for European marketplaces.

2026-10-06

Raised a £20M Series B led by Gresham House Ventures to expand into Europe and the US, and applied for a payments licence in Malta to passport across the EEA.

2026-03-01

Launched integrated payments and POS infrastructure with EPOS Now for franchises and multi-location operators.

Product timeline

2019

Founders launch Butlr, a mobile ordering/payments marketplace app for venues and restaurants.· pivot

2020

Butlr scales to 1M users during COVID; founders identify payment processor (Checkout.com) limitations as core constraint.· pivot

2022

Ryft launches as an FCA-authorised payment institution focused on marketplace/platform payments.· pivot

2025

Raised £5.7M to scale embedded payments for European marketplaces and platforms.· funding

Regulated entities

regulatory licences held by Ryft

Licence types, jurisdictions and registered entities are in the Embedded Finance Index report.

The stack

1 layer disclosed in Ryft’s embedded-finance stack

Payments / PSP

Ryft Pay (self-operated)

Accounting gap: significant

Ryft — frequently asked

Who is Ryft's payment processor?

Ryft processes payments through Ryft Pay (self-operated).

Who founded Ryft?

Ryft was founded by Richard, Alex and Sadra and is founded in 2019, headquartered in London, England, United Kingdom.

How much funding has Ryft raised?

Ryft has raised £25.7M in total (latest round: Series B (£20M, 2026)).

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