Ruby Card
“Can a neobank win e-commerce SMBs by combining banking infrastructure with native commerce-platform integrations to serve as the financial OS for online sellers?”
Founded2022
HQBrooklyn, New York, USA
FoundersShariar Kabir, Miguel Acero, Jordan Yaqoob
Total raised$500K
Latest roundSeed
IndustryFintech / SMB banking
The story
Ruby Card launched in 2022 as a neobank specifically targeting e-commerce businesses, positioning itself at the intersection of banking and commerce data. Rather than building a generic SMB banking product, Ruby focused on integrating directly with commerce platforms (e.g., Shopify-type marketplaces) to give merchants a unified view of financial health and money movement. The company raised a modest $500K seed and entered YC Winter 2023, suggesting it remains in early product-market fit exploration.
Last 12 months
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Product timeline
2022
Ruby Card founded in Brooklyn, NY, targeting e-commerce businesses with neobanking services.· banking
2023
Launched and announced via Y Combinator Winter 2023 batch as 'The bank for e-commerce businesses'.· banking
The stack
2 layers disclosed in Ruby Card’s embedded-finance stack
Banking / BaaS
Midland States Bank
Sponsor bank
in the full report
Accounting gap: significant
1 more provider across 1 layer, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.