Roll

The target 'Roll' is identified via the Fireblocks customer listing (ibsintelligence.com) as a company that integrated Fireblocks for security around 'social money' functionality. The company's own privacy page (roll.ai) identifies it as Roll Camera, Inc., an AI Video Production Studio. The Fireblocks integration suggests some form of digital asset or social payments feature embedded within the platform, but the broader company history and product evolution are not well-documented in the available evidence.