“Can Reynolds and Reynolds cement its position as the indispensable automotive dealership OS by making integrated payments—and potentially broader embedded finance—a core differentiator that locks in its 2,000+ dealership customer base?”
Reynolds and Reynolds is a long-established provider of automotive dealership management software (DMS), forms, and services. Over roughly the last five years, the company made a deliberate strategic move to embed payments directly into its DMS platform, migrating its dealership base to Worldpay for Platforms and positioning integrated payments as a core competitive differentiator and retention driver. The company views embedded finance—starting with payments—as a 'sticky product' that strengthens its overall customer retention across 2,000+ dealerships in the US and Canada.
Reynolds processes payments through Worldpay for Platforms and FIS.
Reynolds is headquartered in Dayton, Ohio, USA.
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