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Repay

“Can a payments processor specialized in regulated verticals (lending, healthcare, auto) become the dominant embedded payment infrastructure layer for vertical SaaS and ISO/Payfac programs?”

Founded2006
HQAtlanta, Georgia, USA
Latest roundPost-IPO Debt
IndustryInfrastructure / Payments
The story

Founded in 2006 as a full-service electronic payment processor for retail merchants, REPAY grew through acquisitions to serve specialized verticals including consumer lending, receivables management, and ERP-integrated AP/AR payments. The company went public in 2019 and expanded into processing ISOs and Payfacs, offering white-labeled payment solutions and Instant Funding for loan disbursements. REPAY now positions itself as an embedded payments infrastructure provider for vertical software platforms—particularly in lending, healthcare, automotive, and ERP ecosystems.

Last 12 months
—
Product timeline
2006
Founded as Realtime Electronic Payments (REPAY), a full-service electronic transaction processing provider offering debit/credit card processing, ACH, IVR, text, and mobile payment capabilities.· payments
2019
Went public (NASDAQ: RPAY) via a merger with Grey Rock Acquisition Corp.· ipo
2021
Launched Instant Funding product leveraging Visa and Mastercard networks to disburse funds to borrower debit and prepaid cards in minutes.· payments
2024
Operates multiple subsidiaries including Payix, CDT Technologies, cPayPlus, Media Payments, and Stratus Payment Solutions, reflecting an acquisition-led expansion strategy.· acquisition
Regulated entities
2
regulatory licences held by Repay
Licence types, jurisdictions and registered entities are in the Embedded Finance Index report.
The stack
5 layers disclosed in Repay’s embedded-finance stack
Payments / PSP
REPAY (self-operated)
Money movement
in the full report
Banking / BaaS
in the full report
Lending
in the full report
Accounting
in the full report
Accounting gap: minor
4 more providers across 4 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.