“Can a licensed mortgage broker platform become the definitive distribution and technology layer for renovation home equity lending through US credit unions?”
Founded in 2018 as a marketplace connecting homeowners to renovation-specific financing products, RenoFi built its differentiation around underwriting home equity loans and HELOCs against After Renovation Value — unlocking larger borrowing capacity for renovation projects. Rather than becoming a lender itself, RenoFi operates as a licensed mortgage broker and technology platform that partners with credit unions to originate loans under the RenoFi brand. By 2026 the platform had facilitated over $1.5B in funded loans and began leaning into AI tooling, positioning itself as a credit union distribution and renovation lending OS.