“Can a gaming hardware brand monetize its 200M+ gamer community through ancillary financial and identity services without becoming a fintech itself?”
Razer is a gaming hardware company that built a sizable fintech arm in Southeast Asia (Razer Pay wallet, Razer Merchant Services / MOLPay, Razer Gold) in the late 2010s. In March 2024, that fintech business was spun out and rebranded as Fiuu, operating independently. Razer itself has stepped back from being a fintech operator and now focuses on hardware/software plus consumer-facing financial products like Razer Gold (gaming credits) and RazerCare (device protection). The 2025 World ID partnership signals a pivot toward identity/anti-bot infrastructure in gaming rather than payments.