← State of Embedded Finance 2026

Pwc

Can PwC transform from a traditional audit and advisory network into a technology-led professional services platform that embeds proprietary tools across the audit, tax, and regulatory compliance lifecycle?

Founded1998
HQLondon, United Kingdom
IndustryProfessional Services / Audit & Advisory
The story

PricewaterhouseCoopers is a global professional services network providing audit, tax, advisory, and consulting services across 157 countries. The firm has increasingly developed technology-enabled offerings, including connected tax compliance platforms, regulatory technology partnerships (e.g. Cube for regulatory compliance), and a robust embedded finance research and advisory practice that helps financial services clients navigate the embedded finance landscape. PwC is not itself an embedded finance provider but advises clients on embedded finance strategy and operates internal enterprise technology infrastructure (Google, Microsoft, Salesforce) to deliver its services.

Last 12 months
2024
2026-01
Product timeline
1998
PricewaterhouseCoopers formed through the merger of Price Waterhouse and Coopers & Lybrand, becoming one of the Big Four professional services networks.· pivot
2023
PwC published embedded finance risk framework research covering interoperability, data containment, complex partnerships, vulnerable customers, and distributed risks.· banking
2024
PwC partnered with Cube for regulatory compliance services across PwC UK and Switzerland operations.· pivot
The stack
Accounting gap: none