Purewrist
“Can a wearable NFC payment bracelet become the default frictionless payment credential for venue-based and everyday consumer commerce, replacing both phone and card at the point of sale?”
Founded in 2015 via an Indiegogo campaign, Purewrist pioneered NFC-chip-embedded silicone bracelets linked to prepaid Mastercard debit accounts — positioning itself as a phone-free and card-free contactless payment solution. Initially issued through Sunrise Bank, the product later migrated to Sutton Bank as sponsor. The company has expanded its go-to-market to include a B2B 'For Organizations' proposition targeting venues, campuses, smart cities, and events — embedding the wearable platform into closed-loop and open-loop payment ecosystems. Its core embedded finance angle is delivering a prepaid debit Mastercard account and mobile money management app through wearable hardware rather than a phone or physical card.