Psv Eindhoven
“Can PSV Eindhoven professionalise its off-pitch financial infrastructure — FX hedging, international payments, and corporate lending structures — to compete at the highest level of European football?”
PSV Eindhoven is a storied Dutch professional football club that has increasingly professionalized its financial operations. The club has twice structured corporate partner loan funds to manage capital needs for infrastructure and the player market, bypassing traditional bank lending. In 2023, PSV took a notable step by appointing Ebury as its exclusive fintech partner, signalling a strategic shift toward active FX and cash management given the club's significant international payment flows from transfer fees, prize money, and cross-border sponsorships.