Pry
“Can a lean FP&A tool replace spreadsheets as the financial planning layer for early-stage startups?”
Founded2019
HQSan Francisco, CA, USA
FoundersAlex Sailer, Tiffany Wong, Hayden Jensen, Andy Su
Total raised$4.2M
Latest roundAcquired by Brex for $90M, April 2022
Valuation$90M acquisition price (2022)
IndustryHorizontal SaaS / Accounting
The story
Pry Financials launched in 2019 as a lightweight FP&A alternative to enterprise tools like Workday Adaptive Planning, targeting seed-to-Series-B startups that could not afford legacy software. The product allowed founders to connect bank accounts or sync with QuickBooks/Xero to project cash flows, model scenarios, and track budgets visually. In April 2022, Brex acquired Pry for $90M as part of a deliberate pivot from pure corporate-card provider to a 'financial operating system' for startups, using Pry's software layer to deepen engagement beyond payments.
Last 12 months
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Product timeline
2019
Pry Financials founded in San Francisco as a financial planning and analysis tool for startups.· pivot
2021
Launched publicly in March 2021, graduated Y Combinator, grew to 200+ customers with 35% MoM growth.· banking
2021
Raised $4.2M seed round led by Global Founders Capital to expand budgeting and forecasting platform.· lending
2022
Acquired by Brex for $90M to anchor Brex's software-first strategy for early-stage startups.· acquisition
The stack
2 layers disclosed in Pry’s embedded-finance stack
Unified APIs
Accounting
in the full report
Accounting gap: minor
2 more providers across 1 layer, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.