“Can a lean FP&A tool replace spreadsheets as the financial planning layer for early-stage startups?”
Pry Financials launched in 2019 as a lightweight FP&A alternative to enterprise tools like Workday Adaptive Planning, targeting seed-to-Series-B startups that could not afford legacy software. The product allowed founders to connect bank accounts or sync with QuickBooks/Xero to project cash flows, model scenarios, and track budgets visually. In April 2022, Brex acquired Pry for $90M as part of a deliberate pivot from pure corporate-card provider to a 'financial operating system' for startups, using Pry's software layer to deepen engagement beyond payments.
Pry integrates with QuickBooks and Xero.
The Embedded Finance Index 2026 maps 2 layers in Pry's stack: Unified APIs (Finch); Accounting (QuickBooks and Xero).
Pry was founded by Alex Sailer, Tiffany Wong, Hayden Jensen and Andy Su and is founded in 2019, headquartered in San Francisco, CA, USA.
Pry has raised $4.2M in total (latest round: Acquired by Brex for $90M, April 2022; valuation: $90M acquisition price (2022)).
Get a read on where your own stack stands against Pry and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.