Provu
“Can a Brazilian online lender become a checkout-embedded payment method by combining BNPL with SCD-licensed digital credit?”
HQSão Paulo, Brazil
Total raised$256M+ (disclosed)
Latest roundCredit Rights Investment Fund (FIDC) led by Goldman Sachs
IndustryFintech / Lending
The story
Provu is the Brazilian rebranding of Lendico, originally focused on online personal lending in Brazil. The company pivoted toward becoming a 'payment method at checkout' by launching a BNPL product after obtaining an SCD license from the Brazilian Central Bank, which permits digital participative loan operations. It positions itself as both a personal credit lender and a BNPL payment option integrated into Brazilian e-commerce platforms (VTEX, Nuvemshop) and physical retail (via POS partnerships).
Last 12 months
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Product timeline
2022
Launched BNPL (installment invoice) product, integrating with Brazilian e-commerce platforms VTEX and Nuvemshop.· lending
2022
Adopted Provenir AI-based risk decision-making platform for credit underwriting.· lending
2022
Launched BNPL-focused POS for brick-and-mortar retail with MarketUP and ABL Group as sub-acquirer.· lending
Regulated entities
1
regulatory licence held by Provu
Licence types, jurisdictions and registered entities are in the Embedded Finance Index report.
The stack
2 layers disclosed in Provu’s embedded-finance stack
Payments / PSP
Provu BNPL (self-operated)
Lending
in the full report
Accounting gap: none
4 more providers across 1 layer, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.