← Embedded Finance Index 2026

Propel Software

“Can a Salesforce-native PLM/QMS/PIM platform become the AI-powered product data backbone for modern manufacturers?”

HQSanta Clara, California, United States
FoundersRay Hein
Latest roundSeries B (March 2022)
IndustryVertical SaaS / Manufacturing PLM

The story

Propel Software is a product value management (PVM) SaaS company built natively on the Salesforce platform, serving manufacturers with PLM, PIM, and QMS capabilities. The company has expanded from PLM into a unified product+commercial data platform and most recently into agentic AI (Propel One). It is not a fintech and does not embed financial services into its product.

Last 12 months

—

Product timeline

2023

Propel SuiteApp achieves 'Built for NetSuite' status· product

2025

Launch of Propel One — AI-native product value management platform· product

The stack

1 layer disclosed in Propel Software’s embedded-finance stack

Accounting

NetSuite Oracle ERP SAP Microsoft Dynamics

Accounting gap: none

Propel Software — frequently asked

Which accounting software does Propel Software integrate with?

Propel Software integrates with NetSuite, Oracle ERP, SAP and Microsoft Dynamics.

Who founded Propel Software?

Propel Software was founded by Ray Hein and is headquartered in Santa Clara, California, United States.

Benchmark your own stack

Request an embedded finance strategy assessment

Get a read on where your own stack stands against Propel Software and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.

Your category, mappedHow your stack compares to Propel Software and the other companies in its category.
Build vs. buyWhere a provider relationship would close a gap faster than building it.
A named analyst, not a form replyA short call to scope what's actually worth assessing for you.