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ProducePay

“Can a vertical marketplace for fresh produce become the indispensable financial and operational OS for the global agribusiness supply chain by embedding capital, payments, and visibility into every buyer-seller transaction?”

Founded2014
HQLos Angeles, California, United States
FoundersPablo Borquez Schwarzbeck
Total raised$585.9M
IndustryMarketplace / Two-sided
The story

Founded in 2014 as an AgTech fintech to solve the acute capital gap for fresh produce growers, ProducePay initially focused on invoice factoring (Quick-Pay) and pre-season working capital loans. The company evolved from a lending-first startup into a full Predictable Commerce Platform that combines financing, strategic sourcing, and real-time supply chain visibility. It now positions itself as the operating layer connecting buyers (grocery retailers, distributors) and sellers (growers) across 20+ countries in the Americas and Europe, with embedded finance as the core retention and monetization mechanism.

Last 12 months
2023-05
Product timeline
2014
Founded by Pablo Borquez Schwarzbeck, a fourth-generation farmer, as a fintech platform to provide financing to fresh produce growers.· pivot
2022
Expanded Quick-Pay invoice financing to support Latin American growers shipping by ocean freight to the US.· lending
2023
Extended Quick-Pay solution to support shipments from Latin America to the EU, including growers from Ecuador, Guatemala, and Costa Rica.· lending
2023
Partnered with Modern Treasury to automate 70% of payment operations and unify fund tracking and reconciliation.· banking
2024
Launched Predictable Commerce Programs integrating capital, end-to-end visibility, and strategic buyer-grower partnerships across commodities.· pivot
The stack
Ledger
Modern Treasury
Lending
Pre-Season working capitalQuick-Pay invoice factoringPredictable Commerce Programs financing
Accounting gap: significant