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PrizePicks

“Can PrizePicks extend its dominant #1 DFS position into a broader regulated prediction-markets and casual gaming platform under Allwyn's global gaming umbrella?”

Founded2014
HQAtlanta, Georgia, USA
FoundersAdam Wexler
Latest roundStrategic acquisition by Allwyn International AG (62.3% stake), January 2026
Valuation$2.46B implied (based on $1.533B for 62.3% stake)
IndustryMarketplace / Gig economy
The story

Founded as a single-player DFS platform simplifying fantasy sports to an over/under prediction format, PrizePicks grew to become the #1 DFS app in North America by 2024 with 10 million members. In 2025, the company expanded into CFTC-regulated event contracts ('PrizePicks Predict') via a newly registered FCM entity, broadening from pure DFS into prediction markets. In January 2026, lottery-led gaming conglomerate Allwyn International AG acquired a 62.3% majority stake for $1.533 billion, integrating PrizePicks into a global gaming entertainment portfolio.

Last 12 months
2026-01
2025-09
Product timeline
2014
Founded as SidePrize LLC (a/k/a Performance Predictions LLC) in Atlanta, GA, operating a single-player daily fantasy sports platform.· pivot
2021
Closed strategic funding round including NFL and NBA athlete investors; partnered with Nuvei for payment processing.· banking
2021
Named largest independently owned DFS platform in North America.· pivot
2024
Partnered with Xpoint for geolocation and compliance technology; reached 10 million community members.· pivot
2025
Launched PrizePicks Predict (Team and Culture Picks) as CFTC-registered event contracts via Performance Predictions II, LLC.· pivot
2026
Allwyn International AG completed acquisition of 62.3% majority stake for $1.533 billion closing consideration.· acquisition
Regulated entities
1
regulatory licence held by PrizePicks
Licence types, jurisdictions and registered entities are in the Embedded Finance Index report.
The stack
2 layers disclosed in PrizePicks’s embedded-finance stack
Payments / PSP
NuveiAeropay
KYC
in the full report
Accounting gap: minor
1 more provider across 1 layer, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.

PrizePicks — frequently asked

Who is PrizePicks's payment processor?

PrizePicks processes payments through Nuvei and Aeropay.

Which KYC provider does PrizePicks use?

PrizePicks uses Socure for KYC and identity verification.

What is PrizePicks's embedded finance stack?

The Embedded Finance Index 2026 maps 2 layers in PrizePicks's stack: Payments / PSP (Nuvei and Aeropay); KYC (Socure).

Who founded PrizePicks?

PrizePicks was founded by Adam Wexler and is founded in 2014, headquartered in Atlanta, Georgia, USA.

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