PrizePicks
“Can PrizePicks extend its dominant #1 DFS position into a broader regulated prediction-markets and casual gaming platform under Allwyn's global gaming umbrella?”
Founded2014
HQAtlanta, Georgia, USA
FoundersAdam Wexler
Latest roundStrategic acquisition by Allwyn International AG (62.3% stake), January 2026
Valuation$2.46B implied (based on $1.533B for 62.3% stake)
IndustryMarketplace / Gig economy
The story
Founded as a single-player DFS platform simplifying fantasy sports to an over/under prediction format, PrizePicks grew to become the #1 DFS app in North America by 2024 with 10 million members. In 2025, the company expanded into CFTC-regulated event contracts ('PrizePicks Predict') via a newly registered FCM entity, broadening from pure DFS into prediction markets. In January 2026, lottery-led gaming conglomerate Allwyn International AG acquired a 62.3% majority stake for $1.533 billion, integrating PrizePicks into a global gaming entertainment portfolio.
Product timeline
2014
Founded as SidePrize LLC (a/k/a Performance Predictions LLC) in Atlanta, GA, operating a single-player daily fantasy sports platform.· pivot
2021
Closed strategic funding round including NFL and NBA athlete investors; partnered with Nuvei for payment processing.· banking
2021
Named largest independently owned DFS platform in North America.· pivot
2024
Partnered with Xpoint for geolocation and compliance technology; reached 10 million community members.· pivot
2025
Launched PrizePicks Predict (Team and Culture Picks) as CFTC-registered event contracts via Performance Predictions II, LLC.· pivot
2026
Allwyn International AG completed acquisition of 62.3% majority stake for $1.533 billion closing consideration.· acquisition
Regulated entities
CFTC-registered FCM and NFA Member
US
Performance Predictions II, LLC d/b/a PrizePicks Predict
The stack
Accounting gap: minor