Prime
“Can a single bank-grade lending platform enable any small bank or fintech to launch and scale SMB credit products without building in-house infrastructure?”
Prime Financial Technologies was built as a full-stack, vertically integrated embedded finance platform focused on SMB lending. The company targets small banks and fintechs that lack in-house embedded finance capabilities or data science expertise, providing the capital, infrastructure, and borrower-facing experience needed to deploy lending programs. The platform supports multiple credit structures — term loans, origination-fee loans, invoice financing, and lines of credit — delivered via a single bank-grade lending platform. Prime positions itself as the infrastructure layer, not a direct lender, partnering with financial institutions to reach small business end customers.