Plus Reverb
“Can a vertical marketplace own the full payments, payouts, and wallet experience for the global musical-instrument community?”
Founded2013
HQChicago, Illinois, United States
Latest roundAcquired by Etsy
IndustryMarketplace / Two-sided
The story
Reverb launched in 2013 as a vertical marketplace for musical instruments and gear. The company was acquired by Etsy in 2019 and continues to operate as an Etsy-owned vertical marketplace, monetizing via marketplace fees and Reverb Payments (its merchant-of-record payment acceptance product).
Product timeline
2013
Reverb launched as an online marketplace for new, used, and vintage music gear.· launch
2019
Acquired by Etsy.· acquisition
The stack
2 layers disclosed in Plus Reverb’s embedded-finance stack
Payments / PSP
Reverb Payments (self-operated)
Lending
in the full report
Accounting gap: minor
1 more provider across 1 layer, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.