Plinqit
“Can a white-label high-yield savings platform become the deposit-growth infrastructure layer for community banks and credit unions?”
Founded2015
HQAnn Arbor, Michigan, United States
Total raised$6.7M
IndustryVertical SaaS / Banking & Financial Wellness
The story
Founded in 2015 as a consumer savings app in Dexter, Michigan, Plinqit pivoted to a B2B2C white-label model serving community banks and credit unions. By 2023 the product had matured into a full High Yield Savings platform allowing financial institutions to launch deposit-gathering digital brands in 12 weeks or less. The company competes on speed-to-market and deposit growth for FIs rather than direct-to-consumer acquisition.
Product timeline
2015
Founded as a consumer-facing smart savings app enabling users to set goals and automate small savings transfers.· banking
2017
Pivoted to B2B2C model, selling white-label automated savings tools to banks and credit unions.· pivot
2023
Launched High Yield Savings (HYS) by Plinqit, a turnkey end-to-end high-yield savings product for financial institutions to attract deposits and launch digital brands.· banking
2024
Integrated with Banno's digital banking platform, expanding distribution to community financial institutions on Jack Henry's ecosystem.· banking
The stack
Accounting gap: none