“Can a two-person Canadian proptech startup capture landlord and property manager loyalty by embedding automated financial workflows — starting with rent collection — directly into a unified management platform?”
Plexflow started as a property management SaaS focused on digitizing core landlord workflows — lease signing, communications, and expense dashboards. As user adoption grew, the absence of embedded rent collection became a critical gap. Rather than building payment infrastructure in-house, Plexflow partnered with VoPay and embedded its eLinx API, enabling automated rent collection at scale and positioning the platform as a fintech-enabled proptech solution. The company remains very small (2 employees) and is privately held, with no disclosed funding.