Plenti
“Can a non-bank consumer lender become the credit infrastructure behind incumbent Australian banks while continuing to win direct retail share?”
Founded 2014 as RateSetter Australia, a P2P lending platform connecting retail investors with consumer borrowers. Rebranded to Plenti and listed on ASX in 2020, then steadily expanded from pure personal loans into automotive, renewable energy (solar/battery), and EV finance — becoming Australia's largest non-bank consumer lender by originations. The strategically important 2024 NAB partnership ('NAB powered by Plenti') effectively turns Plenti into a B2B lending-as-a-service platform for one of Australia's big-four banks, marking a shift from pure direct-to-consumer fintech toward embedded lending infrastructure.