PlayOn Sports
“Can a vertical SaaS roll-up become the financial operating system for every high school athletic department in America?”
Founded2008
HQAtlanta, GA (2990 Brandywine Rd, Suite 300)
Total raised$25M+ (Series B disclosed) plus undisclosed KKR strategic investment
Latest roundStrategic investment from KKR (2022)
IndustryVertical SaaS / High School Athletics
The story
Founded 2008 as a high school sports streaming/media company, PlayOn evolved into a vertical SaaS platform for school athletic departments by rolling up adjacent brands — NFHS Network (streaming), GoFan (digital ticketing), MaxPreps (stats), and VNN (websites). The KKR investment in 2022 funded an aggressive consolidation into a single 'PlayOn HQ' operating system for school athletics, with payments and financial reporting (built on Stripe Connect) becoming a core monetization layer alongside subscriptions and sponsorships.
Product timeline
2008
PlayOn! Sports founded in Atlanta as high school sports media company· founding
2013
Launched NFHS Network joint venture with National Federation of State High School Associations· product
2019
Raised $25M Series B to accelerate Pixellot automated production deployment· funding
2022
KKR strategic investment closes alongside Panoramic Ventures· funding
2024
Launched enhanced Financial Hub in PlayOn HQ with GL codes and itemized payment reporting· product
2024
Consolidated GoFan, MaxPreps, NFHS Network, and VNN brands under unified PlayOn platform· pivot
The stack
Payments / PSP
Accounting gap: significant