“Can a vertical SaaS roll-up become the financial operating system for every high school athletic department in America?”
Founded 2008 as a high school sports streaming/media company, PlayOn evolved into a vertical SaaS platform for school athletic departments by rolling up adjacent brands — NFHS Network (streaming), GoFan (digital ticketing), MaxPreps (stats), and VNN (websites). The KKR investment in 2022 funded an aggressive consolidation into a single 'PlayOn HQ' operating system for school athletics, with payments and financial reporting (built on Stripe Connect) becoming a core monetization layer alongside subscriptions and sponsorships.
PlayOn Sports processes payments through Stripe Connect.
PlayOn Sports is founded in 2008 and headquartered in Atlanta, GA (2990 Brandywine Rd, Suite 300).
PlayOn Sports has raised $25M+ (Series B disclosed) plus undisclosed KKR strategic investment in total (latest round: Strategic investment from KKR (2022)).
Get a read on where your own stack stands against PlayOn Sports and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.