“Can a small, specialist RIA become the go-to financial planning partner for high-net-worth expats in the US by combining genuine cross-border lived experience with institutional-grade investment discipline?”
Founded in 2018 by British expat Richard Taylor, Plan First Wealth is a boutique fee-only RIA serving expats navigating US financial complexity. The firm differentiates on cross-border expertise — multi-currency portfolios, expat tax traps, and US–international coordination — rather than broad retail wealth management. It operates entirely virtually and is SEC-registered with approximately $125M AUM. The embedded finance angle is limited: the firm uses Betterment at Work as a third-party platform for 401(k) retirement services rather than building proprietary investment infrastructure.