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Plan First Wealth

Can a small, specialist RIA become the go-to financial planning partner for high-net-worth expats in the US by combining genuine cross-border lived experience with institutional-grade investment discipline?

Founded2018
HQGreenwich, CT (registered); New York, NY (mailing)
FoundersRichard Taylor
IndustryFintech / Investment
The story

Founded in 2018 by British expat Richard Taylor, Plan First Wealth is a boutique fee-only RIA serving expats navigating US financial complexity. The firm differentiates on cross-border expertise — multi-currency portfolios, expat tax traps, and US–international coordination — rather than broad retail wealth management. It operates entirely virtually and is SEC-registered with approximately $125M AUM. The embedded finance angle is limited: the firm uses Betterment at Work as a third-party platform for 401(k) retirement services rather than building proprietary investment infrastructure.

Last 12 months
Product timeline
2018
Plan First Wealth LLC founded by British expat Richard Taylor as a fee-only RIA focused on cross-border financial planning for expats living in the US.· pivot
2024
Firm reaches approximately $124.9M in AUM across 191 client accounts, employing 4 financial advisors.· banking
Regulated entities
Registered Investment Adviser (RIA)
US (SEC) · 2018
Plan First Wealth LLC
The stack
Accounting gap: none